In qualitative research, finding the right people to talk to is the key to a successful project. Alphabetic Research is passionate about recruiting the best respondents, and then providing a safe and confidential environment to enable a valuable exchange – at our offices, online, on the telephone or at a specially scouted location.
Mini Groups : In-depth interviews and data mining with groups of two or three people
One-On-One Interviews : Dig deeper into respondents’ answers, without the distraction of other respondents
Online Focus Groups : Cut travel costs and time and reach geographically dispersed respondents
Ethnographies & Shop-a-longs : Onsite observation and interviews to better understand how your customer makes purchase decisions
Virtual Meetings : Video conferencing, recording and streaming services keep colleagues and clients engaged while holding project costs down